Mar17
How the Credit Card Industry Stays Profitable
All of the hoopla surrounding the credit card industry and the CARD Act legislation has left many consumers wondering why credit card companies were panicking over the new legislation. In short, it is because, although the legislation was designed to protect consumers, many credit card companies lost money because of it.
Credit card companies and the issuing banks get paid every time credit card customers make purchases. Here is a breakdown of how the process works:
- Credit cards are typically offered by banks, who lend money to consumers via loans and credit cards. The interest earned is their payment. But it doesn’t stop there.
- The first part of this equation occurs when you walk into a store and make a purchase using your credit card. The card is swiped through a credit card reader, which sends the purchase information to the bank that issued your credit card. The bank will then give the retailer the OK to pay the purchase.
- The retailer’s bank makes a small amount of money from this transaction. The money made by the bank is split between the credit card company and the bank that issued the credit card. Fees charged by banks vary between credit card companies and retailers.
- The money made by credit card companies doesn’t end at the transaction, though. The fees charged by credit card companies to consumers for late payments, going over the credit card’s limit and annual fees are also sources of income. In addition, most banks must pay money to the credit card company for the luxury of being a part of the Visa or MasterCard networks.
- The issuing bank and the credit card company share a percentage of the money they receive from every purchase made using a credit card. The credit card company and the issuing bank usually negotiate the percentage received by both parties.
- Card issuers and banks, before the CARD Act, also had a number of opportunities to make additional money from credit card customers. They would often sell customer names and addresses for direct mail marketing purposes, and they would also sell advertising space to other companies on the statements sent to customers each month.