Jan13
2011: The Return of the Credit Card?
Consumers, in general, have gone through a couple of rough years. First, the downfall of the biggest banks, and then the downfall of the housing market and then finally, the tightening of the credit card industry belt.
It’s no wonder, then, that many consumers put their credit cards away. From high unemployment to lenders simply cutting some consumers off, millions of consumers had no choice but to find other ways of paying.
However, some industry analysts see 2011 as a year of change for the credit card industry and consumer spending, in general. In short, it looks as if credit card spending will, once again, see a resurgence, and the debit card industry, which has reigned supreme over the last, couple years, will begin to shrink.
Let’s take a look at a few factors that may change the way we spend in the upcoming year:
- With a stabilizing economy comes consumer confidence. A stabilizing economy, in addition to new jobs, typically spells consumer relief. In other words, if consumers think the economy is getting better, chances are they will begin spending again. And, because there are many indications that employment levels will see a surge in 2011 — Wells Fargo’s Annual Economic Outlook for 2011 shows that employment reports will be positive by the middle of the year and TransUnion reports that that both credit card and mortgage loan delinquencies will experience double-digit free falls — it only makes sense that credit card spending will increase as a result.
- Competition has begun gaining momentum in the credit card industry, once again. Proof of this is probably sitting in your mailbox right now. If you think you’ve been receiving a lot of credit cards as of late, that is because you probably are. In particular, consumers with good credit are now being bombarded by attractive credit card offers. In fact, according to the marketing research firm, Mintel Compermedia, consumers received about 1.2 billion credit card offers during the third week of 2010, compared with 391 million offers from the same time a year prior.
- Creditors are upping the stakes when it comes to rewards. In short, expect to see plenty of great rewards programs, provided you have the credit that attracts the attention of the credit card companies. In fact, eight out of every 10 credit cards being offered today comes with some type of rewards program.
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